The Gambling Authority CEO, Moruntshi Kemorwale, highlights the frequent recognition and awards received across various African countries such as Kenya, Nigeria, and South Africa for their efforts in the sports and gambling sectors. The core of their success lies in a preventative approach rather than reactive measures.

They emphasize collaboration with existing community organizers rather than attempting to manage events or organize people directly. This strategy leverages established networks to efficiently communicate their key messages.

Rather than hosting events themselves, the organization partners with groups capable of mobilizing people, such as KOTLA meetings, to share their messages effectively. This approach enables direct dialogue with stakeholders in the sporting community without the logistical burden of event management. The communication focuses on integrity in sports and fostering responsible industry growth by working collectively with local organizers.

Moruntshi Kemorwale acknowledges the benefits of gambling within sports but stresses that without proper handling and responsible management, gambling can lead to negative consequences. Their discussions target the entire sporting fraternity including business operators involved in sports, urging them to uphold high levels of integrity to ensure both the survival and sustainable development of the industry. The emphasis is on maintaining balance between growth and accountability.