HomeGamingGenius Sports and IBIA Join Forces to Safeguard Sports Betting Integrity

Genius Sports and IBIA Join Forces to Safeguard Sports Betting Integrity

Genius Sports, one of the world’s largest sports technology companies, has announced a strategic alliance with the International Betting Integrity Association (IBIA), the world’s largest customer account sports betting integrity monitoring body.

This collaboration will see both organizations sharing information on suspicious betting activities from their respective monitoring and intelligence platforms within agreed parameters. The partnership also includes access to specific technological resources and integrity reports, with the potential for broader collaboration on anti-match-fixing initiatives worldwide.

In addition to this, Genius Sports will join the ranks of IBIA as an Associate Member, further strengthening their commitment to preserving the integrity of sports betting.

Simon Martyn, Director of Integrity and Rights Enforcement at Genius Sports, emphasized the importance of cooperation and information sharing in safeguarding the global sports industry from threats of match-fixing and betting-related corruption.

He said, “Our partnership with IBIA will provide us and our partners with greater transparency over global betting patterns, helping to identify, manage and prevent any integrity threats.”

Genius Sports is a trusted integrity partner to over 150 sports leagues and federations worldwide, including the NFL, Premier League, PGA TOUR, and DFB. On the other hand, IBIA represents over 50 of the world’s leading betting companies, operating over 125 sports betting brands. IBIA members generate more than $300bn in annual betting turnover.

This partnership marks a significant step forward in the ongoing efforts to ensure the integrity and fairness of sports betting, providing a robust response to the challenges posed by match-fixing and betting-related corruption.

Aniedi Ekwere
Aniedi Ekwere
Author/Consultant Find More Africa/AA Advisory, We provide betting reviews, thought leadership articles in the emerging markets, business development on products/ platforms in Africa with solid networking relationships with gaming operators in Africa, and Expertise in PR and marketing communication, and iGaming Consulting Services.

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