Genius Sports Limited (“Genius Sports”) has announced a strategic partnership with BetKing, one of the fastest-growing betting operators in Africa. The collaboration aims to revolutionize the in-play betting experience in Nigeria by leveraging Genius Sports’ extensive portfolio of in-play content.
As part of the agreement, BetKing will integrate Genius Sports’ cutting-edge in-play trading services into its live betting product. This will provide BetKing users in Nigeria with access to a wide range of ultra-fast venue content for popular sports such as football, tennis, and basketball. Key football leagues such as the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, as well as major European and South American football leagues, will be covered by the partnership.
Genius Sports, renowned for its market-leading trading services, will also deliver modelled odds feeds for major football competitions to enhance BetKing’s offerings. Accurate and timely odds are crucial in the rapidly growing African in-play sports betting market, and this collaboration aims to maximize revenues by expanding the availability of betting markets.
Tim Smeets, Trading Director at KingMakers, expressed his excitement about the partnership, stating, “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports, emphasized the company’s commitment to delivering high-quality trading services in Africa. He stated, “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria by providing it with the fastest, most reliable live content on the market for major sports.”
The partnership between Genius Sports and BetKing marks a significant step forward in the African betting industry, particularly in Nigeria, where in-play betting is gaining rapid popularity. By combining their expertise and resources, the two companies aim to elevate the in-play betting experience for Nigerian sports enthusiasts and offer a comprehensive range of betting options across various sports leagues.
