GiG Software (GiG) has extended its partnership with Betsson Group, building on their collaboration since 2022. The new agreement will see GiG’s tech stack, including AI and automation tools, help Betsson’s scalability and technology.
GiG and Betsson Expand Partnership with AI-Driven Tech for Zecure Brand
GiG’s expanded deal with Betsson will bring in cutting edge technology, including the AI ecosystem powered by machine learning and LogicX and DataX workflow automation tools.
This will help strengthen Betsson’s Zecure brand by optimising operations and building a solid foundation for growth in established and emerging markets.
Richard Carter, GiG CEO said: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators.”
Into Nine Regulated Markets
Under the previous agreement GiG helped Betsson expand into nine regulated markets, including Serbia, Germany and Peru. The extension of the partnership will help Betsson navigate new and existing regulated markets.
Paul Murphy, Commercial Director at Betsson Group, highlighted the importance of the partnership’s success to date, stating: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
With GiG’s technology and tools integrated, Betsson will be able to optimise operations and scale for a competitive market. The partnership shows both companies are committed to innovation and flexibility.
