Hollywoodbets has been named the Official Betting Partner of Lions Cricket ahead of the 2026/27 season, bringing together two South African brands through a partnership focused on cricket, fan engagement and the continued development of the sport.

As part of the partnership, Hollywoodbets will have a presence at DP World Wanderers, with the collaboration set to enhance the match-day experience for fans throughout the season.

Beyond match-day activation, the partnership is aimed at strengthening connections with cricket supporters and supporting opportunities that contribute to the growth of the sport across Gauteng and South Africa.

The agreement will see Hollywoodbets and Lions Cricket collaborate throughout the 2026/27 season, with the partnership combining the betting brand’s presence in South African sport with Lions Cricket’s established position within the country’s cricket landscape.