Hollywoodbets the new title sponsor of The Sharks, a South African Rugby Union team, has expanded its collaboration, originally initiated in 2019.
The partnership now encompasses title sponsorship and stadium naming rights for Hollywoodbets Kings Park.
Devin Heffer, Hollywoodbets’ Brand and Communications Manager, expressed, “As a Durban-based company, we’re devoted Sharks fans.
Recognizing the team’s significance to our province, we’re excited to enrich The Sharks’ fan experience and bolster their global rugby brand identity.”
In line with shared values of community support and sports development, the operator highlighted its alignment with the Durban-based team.
Heffer emphasized, “Our connection with the community is paramount.
Our Hollywood Foundation showcases our pride in community-focused initiatives.”
Starting from the 2023/24 season, Hollywoodbets’ logo will prominently adorn The Sharks’ playing kits in all competitions.
Additionally, the bookmaker pledged captivating activations for rugby enthusiasts.
Heffer continued,
“Our community involvement extends to rugby, nurturing the game at grassroots levels through sponsorships of clubs and programs like Phaka Rugby Magazine Show and Hollywood Foundation iQhawe Week.
We’re also deeply engaged with The Sharks’ Hands of Hope campaigns and support six academy student bursaries.”
The partnership signifies Hollywoodbets’ commitment to advancing sports in South Africa and globally.
Dr Eduard Coetzee, CEO of The Sharks, affirmed, “Years of unwavering support and investment have brought us to this moment.
Our partnership’s evolution with Hollywoodbets is remarkable, given our shared international reach.
We appreciate Cell C, our outgoing title sponsor, for their decade-long contribution.”
This dynamic collaboration showcases a promising trajectory for both brands, symbolizing a significant milestone for the global sports and entertainment community.
