Genius Sports, a leader in data, technology, and broadcasting for the sports, betting, and media ecosystem, has announced a strategic partnership with iSpot, a TV measurement company. This collaboration will enable Genius Sports to utilize iSpot’s Outcomes and Unified Measurement solutions, which provide verification and measurement of video advertising across various content types, including linear TV and streaming platforms.
Enhanced Audience Insights
With this partnership, Genius Sports clients will gain an unprecedented ability to understand deduplicated audiences across multiple viewing sources. They will also be able to assess the true ROI and impact of their media strategies on consumer actions.
“Partnering with iSpot marks a significant advancement in delivering measurable value to brands in sports,” said Josh Linforth, Chief Revenue Officer at Genius Sports. “Integrating iSpot’s industry-leading measurement capabilities into FANHub allows our clients to grasp the true impact of their campaigns in a fragmented sports viewing landscape. As fans engage with content across multiple screens and platforms, this unified view will transform how brands optimize their sports-adjacent investments.”
Integration into FANHub
Genius Sports will incorporate iSpot’s Unified and Outcomes measurement solutions into FANHub, their omnichannel platform designed to reach sports fans. FANHub expands access to premium, brand-safe advertising inventory across web, mobile, and streaming TV.
“We’re excited to partner with Genius Sports to help the broader media marketplace capitalize on the significant opportunities presented by loyal fans,” said Emily Wood, VP of Business Development at iSpot.
“The growth of sports programming and sportsbooks offers immense value for marketers across streaming and digital channels. One of iSpot’s key missions is to help brands unlock and harness that potential.”
About Genius Sports
With over 20 years of experience in data collection, curation, and activation, Genius Sports has established direct global relationships with over 400 leagues and teams, including the NFL and NCAA. Last year, they launched FANHub to provide clients—brands, agencies, leagues, and teams—with a comprehensive solution that combines programmatic and social media buying capabilities in an easy-to-use platform.
