Jelly Entertainment has established a new content partnership with BetFounders to expand its presence in several African markets through BetFounders network of locally operated online gaming brands.

Through this partnership, Jelly’s titles will be rolled out across the brands supported by BetFounders, providing more players in Africa access to popular games. Notable titles include CleoPatrick®, Witches Go Wild™, Mansa Musa Miners™, Booming Fortunes!™, and Pick It Rich™. Additionally, Jelly has a lineup of new titles set to launch throughout 2026 and beyond.

BetFounders has been gaining traction in Africa by supporting a diverse portfolio of digital gaming brands. These brands cater to strong, mobile-driven player communities, offering a mix of sports betting and casino entertainment.

David Newstead, Chief Business Development Officer at Jelly, stated, “BetFounders has built an impressive network across Africa. What stands out to us is their understanding of the local player base. They know their markets and what works. Partnering with them provides Jelly with a swift, effective route to reach more players with content specifically designed for entertainment. Africa continues to be a key region for us, and BetFounders adds real momentum to our growth.”

Artur Harutyunyan, Co-Founder and CEO of BetFounders, added, “Jelly’s games are full of personality, featuring bold visuals and engaging concepts that resonate with our players. They bring something genuinely different to our lineup, which is exactly what our brands seek. We’re excited to roll out their content across our network and to grow this partnership alongside the markets we operate in.”

This agreement aligns with Jelly’s broader strategy of building strong, direct relationships with operator groups and regional networks across Africa. The partnership will help Jelly scale quickly while working closely with partners who understand the unique nuances of each local market.