Jelly Entertainment has made a significant move into the African market through a new agreement with leading operator betPawa. Known for creating highly entertaining digital content for betting and gaming companies, Jelly boasts a portfolio of over 25 games, including CleoPatrick, Midas Riches, and Witches Go Wild, delivered to more than 100 operator brands worldwide.
Tailored Gaming Content for Africa
This partnership marks Jelly’s entry into Africa, where it will provide bespoke crash, instant win, and slot content specifically designed for mobile-first, portrait-only play in low-bandwidth environments. Additionally, Jelly and betPawa will collaborate to develop locally adapted games tailored for players in the region.
About betPawa
betPawa is one of Africa’s leading online sports betting brands, serving over 10 million users across 17 markets, including Cameroon, Ghana, Kenya, Nigeria, Uganda, and Zambia.
Powered by Jelly’s RGS Platform
The integration is facilitated by Jelly’s RGS platform, which enables partnerships across all global regulated markets where betPawa operates. This collaboration is part of Jelly’s broader global expansion strategy, reinforcing its presence in Africa and supporting continued international growth.
David Newstead, Chief Business Development Officer at Jelly, stated:
“Joining forces with betPawa is a significant strategic move for us. betPawa’s presence across Africa will help us reach more players than ever before. It’s a partnership that secures us a stronger foothold in an important territory and aligns perfectly with our expansion goals in emerging regulated markets.”
This agreement marks the beginning of Jelly’s growth in Africa, with more partnerships with top-tier operators expected to be announced soon.
