Kambi, a leading provider of sports betting technology and services, has announced the successful launch of LiveScore Bet’s new sportsbook in the UK and Ireland. This launch builds on previous collaborations between the two companies in Nigeria and the Netherlands.
The timing of the launch is crucial, as it positions LiveScore Bet to capitalize on the upcoming Euros and Copa América football tournaments, two of the most anticipated sporting events of the summer.
Erik Lögdberg, Managing Director of Kambi, expressed his enthusiasm about the partnership, stating, “This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customized to meet the specific needs of each operator in their respective target markets. The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering.”
Sam Sadi, CEO of LiveScore Group, echoed Lögdberg’s sentiments, saying, “We are delighted to have launched in the UK & Ireland with our enhanced sportsbook product ahead of the Euros and Copa América. It was crucial we were live on time in one of our most important markets, and in collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.”
The launch of the new sportsbook in the UK and Ireland is a significant milestone for both Kambi and LiveScore Bet, further solidifying their partnership and their commitment to providing innovative and engaging betting experiences for sports fans across the globe.
