LEON, a global leader in digital entertainment, has entered into the African market with the successful acquisition of licences to operate in Tanzania.
The strategic expansion marks a significant milestone in LEON’s global growth strategy, underscoring its commitment to bringing world-class digital entertainment to new and emerging markets.
The company’s expansion into Tanzania is spearheaded by Jérôme J. Dufourg, Regional Director of Operations (Africa).
LEON TANZANIA, the commercial brand under which the company will operate, has successfully secured two licences from the Tanzania Gaming Board, allowing it to offer casino and sports betting services in the country. This achievement follows a rigorous due diligence process and reflects LEON’s adherence to the highest regulatory compliance standards.
After an extensive evaluation of potential markets, Tanzania was selected as the ideal starting point for LEON’s African operations. With a population of 68 million, a third of whom are connected to the internet, Tanzania presents a dynamic and fast-growing market with substantial opportunities for digital entertainment.
Tanzania’s robust business environment, characterised by significant foreign investments, 5G connectivity, and a stable political climate, provides a solid foundation for LEON’s operations.
Jérôme J. Dufourg, Regional Director of Operations (Africa) at LEON, said:
“Entering Tanzania is the beginning of a new chapter for LEON in Africa as the company continues to redefine industry benchmarks through its expansion worldwide, delivering innovative digital entertainment solutions to new audiences and propelling our goal to be a market leader and setting industry standards for excellence.
“The company’s strategic approach, combined with its robust operational foundation in Tanzania, positions us well for success in the rapidly growing African digital entertainment sector and I’m thrilled to be heading up the operations in the continent.”
