SportPesa, a leading sport betting and entertainment company, proudly announces the renewal of its main sponsorship agreement with Young Africans Sports Club (Yanga SC). This new three-year deal is valued at TZS 21.7 billion and reaffirms SportPesa’s commitment to the growth and development of Tanzanian football. It stands as one of the most significant sponsorship deals in the country’s sports history.
“Our partnership with Yanga SC has always been more than just business,” said Tarimba Abbas, SportPesa Tanzania’s Director of Administration and Compliance. “It’s a bond built on shared goals, passion, and a deep love for the game. Over the past eight years, we’ve witnessed history being made, trophies lifted, and unwavering support from millions of fans. Renewing this deal was a natural decision.”
Since the partnership began in 2017, SportPesa has supported Yanga SC through remarkable milestones, including multiple Premier League titles and triumphs in local and regional tournaments. This new agreement aims to enhance the club’s operational capabilities, support player development, strengthen infrastructure, and fuel its ambitions both domestically and across Africa.
“This sponsorship is more than just financial support — it’s a strategic investment in the club’s future,” said Yanga SC President Engineer Hersi Said. “It allows us to focus on long-term goals, empower our players, and strengthen our legacy. We thank SportPesa for believing in our vision and standing by us.”
SportPesa and Yanga SC prioritize community engagement, organizing fan events, grassroots football programs, and CSR initiatives that have a lasting impact beyond the pitch. This renewed deal includes plans to increase fan interaction, digital engagement, and exclusive experiences for supporters across the country.
Both partners will roll out innovative campaigns aimed at enhancing the fan experience and promoting the club’s rich heritage. “To the fans, players, and management of Yanga — we are honored to walk this journey with you,” added Mr. Abbas. “We look forward to celebrating many more victories, lifting more trophies, and creating memories that will define this generation of Tanzanian football.”
About SportPesa
SportPesa is an international technology and entertainment brand that offers sports betting and gaming services. Through its operations, SportPesa consistently supports local sports development, youth empowerment, and community initiatives across Africa and beyond.
