The Loterie Nationale de Côte d’Ivoire (LONACI) has officially launched a new competitive challenge titled “The League of Agencies de la LONACI.” This high-stakes campaign began on March 2 and is scheduled to run through April 11, 2026. The initiative aims to energize the national lottery’s sales force and strengthen its presence across the country.

The competition highlights the 15 official LONACI agencies and their extensive networks of trading partners. These groups share a singular, common objective: to significantly boost the sales of LONACI products within their respective regions. By involving trading partners, LONACI is fostering a deeper sense of collaboration and shared success within the local economy.

Throughout this six-week period, each agency and its partner network will mobilize all available resources. They are focusing their efforts on maximizing business performance and expanding their reach to new customers. This period of intense activity serves as a platform for agencies to showcase their strategic marketing and operational efficiency. The challenge operates under the well-known corporate slogan: “We all have a good reason to play.”

The competition is strictly performance-based, with a clear path to victory. At the end of the challenge on April 11, LONACI will tally the results from across the nation. The agency that achieves the highest sales volume will be crowned the biggest winner of the League. This structured competition not only drives revenue but also reinforces LONACI’s commitment to excellence and professional growth within its agency network.