Operation Tir Groupé has on (August 11) concluded its commercial tour in the heart of the South-Comoé region, with Aboisso and Bonoua serving as the final stops of the campaign led by Loterie Nationale de Côte d’Ivoire (LONACI) teams in the interior of the country.
The teams completed the outreach campaign on August 10 and 11, visiting the cities of Aboisso and Bonoua with the objective of strengthening the visibility of LONACI products while maintaining close and consistent engagement with bettors and actors within the distribution network.
The tour formed part of Operation Tir Groupé’s broader efforts to bring LONACI closer to its customers and distribution partners through direct interaction, product promotion, information sharing and commercial entertainment.
On Monday, August 10, the LONACI team visited various retail outlets and major markets in Aboisso as part of the first stage of the final leg of the tour.
The field presence provided an opportunity for the teams to engage directly with the local population, introduce and promote LONACI products, and strengthen awareness of Operation Tir Groupé.
The Aboisso activities also included entertainment initiatives, creating a lively atmosphere around the operation while encouraging interaction between the LONACI teams, bettors, retailers and members of the community.
Through these engagements, the team was able to reinforce the visibility of LONACI products while maintaining direct contact with key players in the local distribution network. On Tuesday, August 11, the operation moved to Bonoua, marking the final stop of the commercial tour.
The Bonoua stage was led by Mr. Khalil Coulibaly, Zone Supervisor and Head of the Tir Groupé operation. The delegation was officially received at the Bonoua Town Hall by Mr. Anoh Adjobi, Deputy Mayor of Bonoua.
The institutional meeting marked the official beginning of the Bonoua stage of the operation and provided an opportunity for engagement with local authorities before the LONACI team commenced its activities across the city.
Following the meeting, LONACI agents deployed to the field, visiting various LONACI product retail outlets and markets across Bonoua. The programme included direct exchanges with retailers, presentations of LONACI offers and entertainment activities designed to strengthen the connection between LONACI, its customers and members of its distribution network.
The field activities enabled the team to engage directly with retailers and bettors, provide information about LONACI products and offers, and further increase the visibility of Operation Tir Groupé within the local community.
Through its tour of Aboisso and Bonoua, Operation Tir Groupé fulfilled its role as a proximity and commercial entertainment initiative, enabling LONACI teams to remain closely connected to the population, bettors, retailers and other actors within the distribution network.
The operation combined information, entertainment and product promotion, providing opportunities for direct engagement with communities while supporting the visibility and commercial dynamism of LONACI products.
The final stages in Aboisso and Bonoua brought the commercial tour in the South-Comoé region to a close, concluding a campaign focused on proximity, visibility and commercial dynamism.
By taking its activities directly into retail outlets, markets and communities, Operation Tir Groupé continues to strengthen LONACI’s engagement with its customers and distribution network, while creating greater awareness around its products and offers.
The completion of the Aboisso and Bonoua stages therefore marks the conclusion of this phase of the tour in the interior of the country, with LONACI teams maintaining their focus on proximity, customer engagement and the promotion of its products through initiatives that combine commercial activity with entertainment.
