Senegal’s national lottery operator, Senegalese National Lottery (LONASE), has commenced a nationwide agency engagement programme to strengthen internal operations, improve staff relations and enhance service delivery across its branch network.

The initiative, led by Director General Abdourahmane Baldé, began in Dakar on November 10, with visits to the operator’s agencies in Grand Dakar, Médina and Plateau. As part of the exercise, Baldé held direct discussions with employees to evaluate working conditions, identify operational difficulties and gather feedback on the management of daily agency activities.

The engagement is intended to improve communication between management and frontline employees, while giving the operator a clearer understanding of the challenges affecting its branch operations. It also underscores the role of LONASE’s nationwide agency network in delivering lottery and gaming services across Senegal.

The programme comes after a Board of Directors meeting held on October 29, chaired by Moustapha Camara and attended by Baldé. The meeting focused on strengthening the company’s strategic direction, improving management practices and supporting sustainable organizational performance.

By taking these priorities directly to its agencies, LONASE is seeking to strengthen operational oversight, encourage employee participation and ensure closer coordination between its central management and branch teams.

The nationwide visits are expected to provide management with further insight into the operational needs of its agencies and help identify areas requiring improvement as the operator pursues its organizational objectives.