OdiBets has launched QTech’s aggregation platform across Kenya and Tanzania, expanding its casino and sportsbook offering with localized gaming content, lightweight games optimized for African markets, and multiple sportsbook solutions.
OdiBets has officially gone live with QTech’s aggregation platform in Kenya and Tanzania, introducing a broader portfolio of casino games and sportsbook products tailored to the needs of players across East Africa.
The rollout includes localized gaming content such as crash games and lightweight games, which are designed to perform efficiently on lower-specification Android devices, slower mobile networks and higher data-cost environments common in many African markets.
QTech said its platform minimizes caching and undergoes extensive testing across low- and mid-tier Android devices to ensure consistent performance for players regardless of network conditions.
The partnership also sees OdiBets deploy QTech’s multi-sportsbook strategy, giving the operator access to sportsbook solutions from providers including BETBY and Song88. The approach allows OdiBets to select sports, betting markets and managed trading solutions that best suit local market requirements as it continues expanding across East Africa.
Agatha Wanjugu, QTech’s Sales Manager for East Africa, described the agreement as an important step in the company’s regional growth.
“Partnering with OdiBets is a significant milestone for QTech as we continue strengthening our presence across East Africa. This partnership brings together OdiBets’s market expertise and QTech’s extensive igaming and sportsbook offering to deliver a stronger, more competitive gaming experience for players across Kenya and Tanzania.”
She added that the collaboration combines localized content, reliable technology and a wide range of premium games to support OdiBets’ growth strategy.
According to QTech, the partnership is built on its proprietary aggregation platform and close collaboration with OdiBets to address country-specific market requirements. The company said local market data supports its recommendation engine, QT Play, while additional value-added services help operators improve performance.
QTech added that its data analysis capabilities enable OdiBets to identify emerging player trends, strengthen player engagement and improve retention.
Ekaterina Mayorova, Head of Region for Africa at QTech, said partnering with market leaders is central to the company’s commercial strategy.
“One of the key pillars in our commercial vision is to partner with market leaders to maximise market position by harnessing local awareness and expertise. And this collaboration with OdiBets provides another eloquent example.”
She said QTech combines localized content with business intelligence and marketing tools to help operators tailor campaigns to player behaviour and local market dynamics.
Benedict Murithi, Country Marketing Manager at OdiBets, said the partnership supports the operator’s ambition to deliver a stronger entertainment experience.
“Our goal has always been to give our players the best possible entertainment experience, and partnering with QTech Games helps us do exactly that.”
He added that the agreement provides OdiBets with access to additional premium content, faster integrations and greater flexibility to respond to player demand as the company expands across Kenya, Tanzania and beyond.
