PalmPay Nigeria’s Managing Director, Chika Nwosu, highlighted the significance of the partnership, stating, “This collaboration embodies our commitment to providing value to Nigerian consumers and reinforces PalmPay’s dedication to enriching the lifestyle of our customers by providing them with a reliable payment platform that helps them save as they spend. We are excited to reward our users and urge everyone to take advantage of this fantastic opportunity.”
Gossy Ukanwoke, the Managing Director of BetKing Nigeria, expressed his enthusiasm for the joint initiative, stating, “We are excited to venture into this collaborative initiative with PalmPay. This partnership signifies a strategic alignment of our brands, leveraging our strengths to craft a distinctive and engaging experience for our diverse users. We firmly believe that this co-marketing campaign will not only elevate customer satisfaction but also establish new industry benchmarks.”
Ukanwoke further emphasized BetKing’s commitment to responsible gaming and mental well-being, stating, “BetKing has consistently championed responsible gaming through diverse campaigns, placing a significant emphasis on the mental well-being of our consumers. Moreover, we are proud of our ongoing commitment to community outreach and giving back.”
The “PalmPayxBetKing Goals Galore” campaign is expected to provide exclusive discounts and promotions to sports fans throughout the football season. Users will benefit from a 10% discount on BetKing deposits made through the PalmPay app. Additionally, fans will have the opportunity to win 1 million Naira in cash prizes through competitions hosted on both brands’ social media pages during the four-week campaign.
PalmPay is an Africa-focused fintech platform that aims to drive economic empowerment in the region. With a range of reliable and user-friendly financial services, PalmPay aims to bring top-tier products to everyday Nigerians and promote financial inclusion. Since its launch in Nigeria in 2019, PalmPay has garnered over 30 million app users, contributing to the growth of the cashless payment ecosystem in the country.
BetKing, on the other hand, is a leading sports betting and entertainment company in Nigeria and South Africa. Along with online services, BetKing offers agency opportunities for individuals to become KingMakers and provide offline betting services to customers. The company’s diverse range of services includes sports betting on various sports and cutting-edge virtual games.
Through their brand partnership and collaborative campaign, PalmPay and BetKing aim to create a unique and rewarding experience for their users while promoting responsible gaming and community outreach. For more information about the campaign, interested individuals can visit PalmPay and BetKing on social media platforms.
