Playtech has announced a partnership with BETER, a leading provider of esports content. This collaboration aims to meet the growing demand for esports betting, providing operator partners with proven content that delivers the fast-paced wagering experience sought by this audience.
BETER’s flagship product, ESportsBattle, will be central to this partnership, featuring over 35,000 events each month, with up to 50 betting markets available per event. With round-the-clock coverage—24/7/365—this offering ensures that esports enthusiasts have continuous access to betting opportunities, boasting an average margin of 7.5%.
Gal Ehrlich, CEO of BETER, expressed enthusiasm about the partnership, stating, “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access. Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking.”
Ehrlich emphasized that BETER’s offerings set the standard in the industry, particularly with its popular ESportsBattle tournaments. He added, “This is a great deal for both parties, and we look forward to strengthening our collaboration with Playtech over the coming months.”
Chuck Robinson, BETER’s Chief Revenue Officer, highlighted the importance of this deal for operators looking to enhance their esports betting experiences. “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This fast-growing vertical allows operators to unlock its potential.”
Yori Arami, VP of Sports Commercial at Playtech, noted, “BETER has emerged as one of the leading providers for esports betting content, and we are pleased to be able to offer our partners its well-recognized ESportsBattle tournaments. Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences.”
This partnership marks a pivotal step for both companies, as they aim to leverage their strengths to provide a dynamic esports betting experience for operators and players alike.
About Playtech:
Founded in 1999 and with a listing on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,900 employees across 20 countries.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE.
Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the online and retail value chain. Playtech provides its technology on a B2B basis to the industry’s leading online and retail operators, land-based casino groups and government sponsored entities such as lotteries. The Playtech Group owns and operates Snaitech, one of the leading sports betting and gaming companies in online and retail in Italy.
