HomeNewsGlobalPlaytech extends BoyleSports partnership until 2028

Playtech extends BoyleSports partnership until 2028

Playtech has announced that it has extended its agreement with BoyleSports, a prominent provider of online sports betting and gaming, until 2028. The original agreement was set to expire in 2025, but this early extension solidifies the partnership between the two companies.

The agreement covers the UK and Ireland markets, and Playtech will continue to offer a dedicated Casino tab, an exclusive Live Casino, as well as its award-winning Bingo and Poker content.

With this extension, Playtech will remain the exclusive provider of BoyleSports’ live casino offerings until 2025. Additionally, Playtech will maintain exclusivity over BoyleSports’ live casino branded tables, as well as Poker and Bingo, until the end of 2028.

Panos Scoursis, Commercial Director at Playtech, expressed his excitement about the extended partnership, emphasizing Playtech’s commitment to delivering innovative solutions that meet the evolving needs of customers. He also highlighted the company’s dedication to responsible gaming.

Steve Payne, Gaming Director at BoyleSports, expressed delight at extending the partnership for another four years. He emphasized the strong and successful collaboration between the two companies and saw the extension as an exciting opportunity for further business growth.

BoyleSports aims to create the best possible player experience across all verticals and believes that the continued partnership with Playtech will help achieve that goal.

About BoyleSports

BoyleSports is an international sports betting and gaming company founded in 1982. It is Ireland’s largest independently owned bookmaker and has over 390 shops in Ireland and the UK. BoyleSports operates online and has offices in various countries. The company employs over 2,700 people across multiple locations.

About Playtech

Playtech, founded in 1999, is a technology leader in the gambling industry. With over 7,300 employees in 19 countries, it provides gambling software, services, and platform technology for various product verticals, including casino, live casino, sports betting, virtual sports, bingo, and poker. Playtech is known for its omni-channel gambling technology and data-driven marketing solutions. It partners with leading brands and delivers its technology to retail and online operators, casinos, and lotteries. Playtech also owns and operates Snaitech, a prominent sports betting and gaming company in Italy.

Aniedi Ekwere
Aniedi Ekwere
Author/Consultant Find More Africa/AA Advisory, We provide betting reviews, thought leadership articles in the emerging markets, business development on products/ platforms in Africa with solid networking relationships with gaming operators in Africa, and Expertise in PR and marketing communication, and iGaming Consulting Services.

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