PMU and BetMakers Technology Group have announced a new partnership aimed at accelerating the development of PMU’s horse racing betting offering across international markets, covering both pool and fixed-odds betting.

With more than €9 billion in annual horse racing stakes, PMU is one of the world’s leading pool betting operators. French horse racing already enjoys strong international appeal and has been offered by numerous pool and fixed-odds betting operators for several years.

BetMakers Technology Group is a global provider of technology solutions for horse racing betting. Under the partnership, PMU will leverage BetMakers’ technology and expertise to deliver an integrated horse racing betting solution covering both pool and fixed odds for international operators.

The agreement supports PMU’s international development strategy by expanding the commercial opportunities available for French horse racing. It is also expected to generate additional revenue for the French horse racing industry while increasing the visibility and appeal of races held in France among bettors worldwide.

Aymeric Verlet, International Director at PMU, said: “This partnership marks an important step in our international development strategy. By partnering with a reference player like BetMakers, we strengthen our ability to offer French racing under the best conditions, particularly in markets where fixed-odds betting is widely developed.

“This initiative will increase the international reach of our races while creating new revenue streams for the French horse racing industry.”

Bruno Gay, Vice President Sales EMEA at BetMakers Technology Group, said: “We are honored to support PMU in this new phase of its international development. Our technology and expertise will enable the delivery of a high-performance and fully integrated offer, tailored to the expectations of international operators.”

Through the partnership, PMU aims to further promote French horse racing internationally while reinforcing its focus on innovation and supporting the sustainable growth of the horse racing industry.