SIS has announced an exciting partnership with 888AFRICA, aimed at expanding its comprehensive live numbers offerings across the African continent. This collaboration, facilitated through a region-specific iframe developed in partnership with Bitville Gaming, will provide 888AFRICA with access to an extensive portfolio of over 200,000 live draws. This suite includes popular games such as the original 49’s live draw, 39’s, and Fast 15’s.
The integration ensures that content is delivered through a visually appealing and engaging front end, optimizing the player experience. This strategic launch is expected to significantly boost SIS’s reach in Africa, where their live numbers draw products have already seen considerable success.
With over 27 years of experience, SIS’s 49’s is recognized as the original live draw, lending credibility and integrity to fixed-odds numbers betting. Complementing this, the 39’s and Fast 15’s games offer high-frequency draws every three minutes, while maintaining favorable margins for operators.
Founded in 2022, 888AFRICA holds licenses from 888 Holdings to operate its renowned betting and gaming brands across Africa’s regulated online markets. Currently operational in Kenya, Tanzania, Mozambique, and Zambia through its 888bet platform, 888AFRICA aims to provide a unique betting experience tailored to local audiences. The addition of live draw offerings is anticipated to resonate well with players, enhancing the overall betting experience.
Joe Andrews, Head of Sales Africa at SIS, commented on the partnership, stating, “The appetite for live numbers draws in Africa has grown rapidly, and partnering with 888AFRICA will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators.”
Ian Marmion, Chief Operating Officer at 888AFRICA, emphasized the importance of expanding their offerings, saying, “Our ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximizing engagement. The content is a proven performer across Africa, and I am sure our audiences will welcome this enhancement to our offering.”
Andrew von Hoesslin, Chief Executive at Bitville Gaming, added, “The aim of our agreement with SIS was to provide a bigger operator network for its content, and we are seeing this happen first-hand. We are sure that 888AFRICA and its players will be delighted with the influx of additional wagering opportunities.”
With this partnership, SIS Ltd and 888AFRICA are poised to redefine the landscape of live betting in Africa, offering players a diverse range of engaging and exciting options.
