SIS has officially launched its renowned 49’s Original Live Draw, along with the 39’s and Fast 15’s, in partnership with Instasolutions, a leading platform provider in Africa. This collaboration aims to bring high-quality fixed odds Numbers draws to operators using the Instasolutions platform, both in retail and online settings.
With this launch, operators will gain access to over 200,000 betting events annually, featuring the iconic 49’s live Numbers draws, which have captivated audiences for more than 25 years. The partnership also includes a diverse range of offerings from Instasolutions, which encompasses sportsbook, virtual sports, and casino products.
Initially rolling out in Kenya, this partnership is set to expand into additional African markets, providing widespread access to the popular 49’s branded Numbers draws.
In addition to the live Numbers draws, the deal will introduce premium live racing content, delivering over 60,000 horse and greyhound races from tracks around the world as a comprehensive end-to-end solution.
Furthermore, Competitive Gaming will be part of the offering, allowing Instasolutions’ partners to participate in the H2H Global Gaming League™ featuring eSoccer and eBasketball matches. This league includes 150,000 events per year and is the only esports product on the market that has received the Esports Integrity Commission’s (ESIC) Gold Standards certification.
Joe Andrews, Head of Sales Africa at SIS, emphasized the importance of strategic partnerships in expanding their brand. “Having the right partners is essential for strengthening our brand through innovative verticals. We believe our iconic 49’s live Numbers draws, along with Live Racing and Competitive Gaming, will resonate strongly in the Kenyan market and beyond,” he stated.
Sarkis Farah, Managing Director at Instasolutions, expressed enthusiasm for the collaboration: “This tie-up with a leading supplier like SIS is fantastic as we continue to expand our reach and services. We’re excited to bring our revenue-boosting content to a wider audience.”
This partnership further solidifies SIS’s reputation as a leading supplier across multiple verticals in Africa, promising to enhance the betting experience for operators and customers alike.
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