In a bold move to extend its global footprint, renowned gambling software development company SOFTSWISS has secured a controlling interest in Turfsport, a distinguished South African firm specializing in multichannel wagering software for sports, horse racing, and lotto.
This strategic maneuver aligns seamlessly with SOFTSWISS’ ambition to fortify its international presence.
Turfsport, boasting a rich history of over three and a half decades, has been a stalwart provider of comprehensive solutions to online, mobile, and retail operators.
Their impressive clientele collectively generates over 1.5 billion bets annually across various platforms.
Currently, Turfsport’s cutting-edge platform serves over 40 operators in South Africa for horse racing, lotto, and sports betting.
Andrey Starovoitov, Co-CEO at SOFTSWISS, expressed, “Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market.
I am pleased to announce the completion of this long-awaited deal. With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent.
I believe this region is becoming the next focal point globally, following Latin America.”
Starovoitov further emphasized the added value of gaining not just market presence but also access to technologies developed over the last 35 years by world-class specialists.
He anticipates enhancing the product portfolio and continuing the commitment to providing high-end solutions to partners.
Christian Neuberger, CEO of Turfsport, commented,
“To provide more innovation and react faster to the growing demands of the iGaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa, and we are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and fast-growing team.”
Both companies are enthusiastic about delivering innovative product enhancements and services to give customers a competitive edge in an increasingly dynamic market.
The collaboration aims to leverage Turfsport’s local expertise and SOFTSWISS’ international prowess for success in the South African and African markets.
With the strategic acquisition of Turfsport, SOFTSWISS intends to enhance its product portfolio to meet the specific requirements of the region.
The move also positions SOFTSWISS to solidify its local presence by capitalizing on Turfsport’s strong reputation and extensive reach in the African market.
