SportPesa has more than doubled its sponsorship of Kenya Rugby, National Sevens Circuit (NSC), increasing its investment to KSh34.14 million for the 2026 season.
The renewed partnership marks the fourth consecutive year that SportPesa has backed one of Kenya’s premier rugby competitions, reinforcing its long-term commitment to growing the sport from the grassroots to the elite level.
Increased Investment to Strengthen Kenya Rugby
The sponsorship has increased significantly from the KSh15 million invested last season.
The additional funding will support every aspect of the SportPesa National Sevens Circuit, including tournament operations, host clubs, prize money, competition delivery, and fan engagement initiatives.
The investment also builds on SportPesa’s continued support for Kenyan rugby through its sponsorship of the national sevens team, Shujaa, as well as various grassroots development programmes.
National Sevens Circuit Develops Future Rugby Stars
The National Sevens Circuit serves as a key pathway for emerging rugby players in Kenya.
The competition provides young talent with opportunities to compete at a high level, gain valuable experience, and earn exposure that can lead to national team selection and international competition.
Many players who have represented Kenya at major global events, including the Olympic Games, began their careers through the National Sevens Circuit.
Enhanced Fan Experience Planned for 2026 Season
Part of the increased sponsorship will be used to improve the overall tournament experience.
Additional funding has been allocated to competition delivery, content production, and matchday entertainment, helping the circuit reach wider audiences while creating a more engaging experience for supporters.
The enhanced investment is expected to further raise the profile of rugby across Kenya and attract even greater interest in the domestic sevens competition.
Supporting Rugby at Every Level
The sponsorship reflects SportPesa’s broader strategy of investing in African sport and creating opportunities for athletes throughout their development.
By supporting both national teams and grassroots competitions, the company aims to strengthen the rugby ecosystem and provide a clear pathway for players to progress from local tournaments to the international stage.
The SportPesa Effect
SportPesa says its continued investment demonstrates “The SportPesa Effect”—a commitment to strengthening communities, inspiring the next generation of athletes, and supporting the long-term growth of sport in Kenya.
Through sustained backing of competitions such as the National Sevens Circuit, SportPesa continues to play a key role in developing Kenyan rugby while helping clubs, players, and fans benefit from a stronger and more sustainable sporting environment.
