SportyBet has officially become the Official Betting Partner of LaLiga across Africa, marking a significant milestone for the brand as it aims to lead the sports betting market in the region. This partnership, which commences this season, promises to deliver top-notch football content to fans throughout the continent.
To kick off the collaboration, SportyBet will host a spectacular launch event featuring one of LaLiga’s iconic football legends. The event is expected to highlight the innovative betting features that SportyBet will introduce, redefining fan interaction with the game.
As part of the partnership, SportyBet will have prominent branding during LaLiga matches, particularly when top teams like Real Madrid, Barcelona, and Atlético Madrid play away games. Fans can look forward to exclusive experiences, including VIP stadium tours and player warm-ups.
Jorge de la Vega, Executive General Manager of LaLiga, expressed enthusiasm about the partnership, emphasizing its potential to bring LaLiga closer to millions of passionate football fans in Africa. He noted the collaboration’s commitment to delivering world-class football experiences and creating new engagement opportunities for the next generation of football enthusiasts.
Fans are encouraged to stay tuned for exciting updates as SportyBet and LaLiga embark on this thrilling new chapter together.
About Sporty Group
Sporty Group is a consumer internet and technology business with unrivaled sports media, gaming, social and fintech platforms that serve millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
