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The iGaming industry started in Europe, with the UK market being one of the first and most innovative on the scene. But gambling happens all over the world, especially now that the internet has made it easier than ever. African operators are doing their best to compete with the European and American businesses that are […]
SA Gaming is pleased to announce that 12 of its games have successfully achieved certification under the GLI-19 Standard, marking another significant milestone in the company’s commitment to delivering secure, fair, and compliant gaming solutions. The GLI-19 Standard, developed by Gaming Laboratories International (GLI®), is a globally recognized benchmark for the certification of interactive gaming […]
In iGaming Business, revenue does not begin with deposits, it begins with belief. Before a user places a bet, they make a judgement: Is this platform trustworthy? Will l get paid? Is it safe? Those answers are shaped not only by product performance but by perception management, the strategic orchestration of how a brand is […]
The commercial partnership will systematically deploy a selected range of Playson high-performing online casino Games into the Nigerian market through the group’s leading sports betting and digital gaming brand, BetKing. Under the terms of the deal, Playson will make its product catalog available to BetKing’s established customer network by routing the games through EveryMatrix’s high-capacity […]
African sports betting operators no longer merely market product. They engineer behavior. What began as simple football promotions and sign-up bonuses has evolved into one of the most aggressive digital acquisition systems on the continent. Behind the colorful adverts, celebrity endorsements and ‘’cashout available’’ notifications, lie a cold calculated machine called performance marketing. This machine […]
Emiliano Sanchez, Chief commercial officer at Mancala Gaming sits at the center of one of the most competitive segments in the global iGaming supply chain – content distribution and commercial expansion. With a mandate spanning market entry, operator partnerships and revenue growth. Sanchez brings a sharp perspective on how gaming suppliers scale in diverse and […]
At 1spin4win, creating impact goes beyond the iGaming industry. With its new social initiative, the company aims to support children in need while encouraging the industry to come together around a meaningful cause. To support this mission, the game provider is launching United for Impact — a charitable initiative dedicated to helping children with cancer […]
The Affiliate Leaders’ Summit will take its next major step in 2026, evolving into a standalone global event dedicated entirely to affiliate and performance marketing. Co-located with SBC Summit in Lisbon from 29 September to 1 October, the event reflects growing demand for dedicated affiliate-focused environments as acquisition strategies become increasingly shaped by creators, AI, first-party data, and multi-channel […]
Global EDM icon Tiësto will headline the third edition of INFINITY Lisbon, closing SBC Summit 2026 with a standout performance at the MEO Arena. With a career spanning more than three decades, he remains one of the most influential figures in electronic music. Over the course of his career, Tiësto has, and continues to, shape global dance culture through genre-defining […]
Retention used to be the gold standard in iGaming. Keep the players. Stop them from leaving. Stretch their lifetime value. Reduce churn at all costs. Entire marketing department were built around this obsession but the industry has moved on and many operators in Africa still haven’t realized it. Reason been that, in modern iGaming, retention […]
