In an exciting development for football enthusiasts in Nigeria and Ghana, UEFA has entered into a groundbreaking partnership with SportyTV, granting the broadcaster exclusive free-to-air rights to cover EURO 2024.
The agreement extends to sublicensing, expanding the reach to 25 countries, including English and Portuguese-speaking territories across Sub-Saharan Africa.
This strategic collaboration ensures comprehensive coverage of crucial EURO 2024 events, such as the tournament Draw, the Opening Ceremony, the inaugural game, five group stage matches, two “round of 16” fixtures, two quarter-finals, one semi-final, and the grand finale.
Guy-Laurent Epstein, UEFA’s director of marketing, expressed his satisfaction with the partnership, stating,
“We are very pleased to start our partnership with SportyTV for UEFA EURO 2024 in Nigeria and Ghana.
Fans will be offered an extensive and excellent coverage of UEFA EURO 2024 Final Draw and Final Tournament, with 12 matches broadcast exclusively on free-to-air television and their digital channels while extending coverage through sublicensing to English and Portuguese-speaking territories across Sub-Saharan Africa.”
Elias Gallego, VP of Media, Marketing, and Business Development at SportyTV, emphasized the broadcaster’s mission to provide world-class sports content to African fans for free.
He said, “This new partnership with UEFA solidifies our position as the ultimate destination for free-to-air football consumption on the continent.”
SportyTV’s plans for extensive coverage include studio shows in Lagos, Nigeria, and on-ground reporting in Germany, with football legend Michael Essien serving as a pundit.
The sublicensing strategy incorporates a personalized feed for broadcasting partners and robust digital coverage on SportyTV’s channels and social media networks.
SportyTV already boasts free-to-air broadcasting rights for top-tier football leagues, including the Premier League, Serie A, Bundesliga, and the Saudi Pro League, among others.
This diverse selection ensures that fans in Nigeria and Ghana can enjoy football action year-round, featuring some of the sport’s biggest names.
SportyTV is dedicated to enhancing the viewing experience for African football enthusiasts, and this partnership with UEFA represents a significant leap forward.
As the go-to source for sports entertainment, SportyTV is excited to share the passion, emotion, and triumphs of EURO 2024 with fans across Nigeria, Ghana, and beyond.
The broadcast rights extend to both English and Portuguese-speaking countries, enabling fans in Angola, Botswana, Cape Verde, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, Gambia, Guinea Bissau, Kenya, Lesotho, Liberia, Malawi, Mozambique, Namibia, Nigeria, Sao Tome and Principe, Sierra Leone, Somalia, South Sudan, St Helena and Ascension, Sudan, Tanzania, Uganda, Zambia, and Zimbabwe to be part of the EURO 2024 excitement.
For viewers in Nigeria, SportyTV can be accessed via Startimes DTT on channel 258 and Startimes ON, while in Ghana, the channel is available on channel 36 of DTT and channel 152 of HD+ in high-definition quality.
