7777 Gaming is making significant strides in its African expansion by partnering with Betano Nigeria, the flagship African brand of Kaizen Gaming, one of the world’s largest and fastest-growing GameTech companies. This partnership will allow 7777 Gaming to roll out its entire portfolio of over 200 titles, which includes top-performing slot games, engaging instant wins, and the increasingly popular crash games.
Betano Nigeria’s players will soon have access to some of the most in-demand content in the African market, featuring successful titles like Mayan Gold, Lion Multi Roar, and the crash game favorite Don’t Crash. New releases such as Cheetah Chase and Cash Transporter will also be added to the line-up, which combines established successes with fresh innovations to ensure an engaging experience for a wide array of player preferences.
“Africa is no longer an emerging market for us; it’s a powerhouse where we’re already shaping the next wave of online entertainment,” said Elena Shaterova, Chief Commercial Officer at 7777 Gaming. “The player appetite for bold, experience-driven content is skyrocketing, and operators need partners who can deliver reliable innovation. By teaming up with Betano Nigeria, we can bring our most distinctive games to millions of players while reinforcing our position as one of Africa’s top content providers.”
Kaizen Gaming, the parent company of Betano, operates in 19 countries across four continents. It combines cutting-edge technology, data-driven product development, and deep local expertise to offer one of the most trusted and dynamic online gaming experiences worldwide.
“At Betano, our goal is to create the most trusted, exciting, and seamless experiences for our customers,” said Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming. “7777 Gaming stands out with its mix of proven hits in the African market. Adding their full suite of titles enhances our offering and keeps our players engaged with world-class, innovative entertainment.”
This partnership marks another milestone in 7777 Gaming’s African strategy, expanding its reach through an esteemed operator while supporting Betano in leading the way with fresh, impactful content that speaks directly to local players.
