The National Lottery of Côte d’Ivoire (LONACI) is strengthening its presence in the field. From September 1 to 8, 2026, the “Tir Groupé” commercial operation is visiting multiple points of sale across the Abidjan District. The goal is to boost sales and improve proximity with LONACI’s distribution network.

Led in the field under the supervision of Mr. Pierre Alain Kouassi, Director of Sales and Network Management (DVGR), the operation is coordinated by Mr. Khalil Coulibaly, Supervisor of the inland areas, with the participation of all coordinators for the Abidjan zones.

The “Tir Groupé” operation was officially launched on September 1, 2026, in Port-Bouët, before continuing the following day in the Abobo commune. This marks the rollout of the campaign in the Abidjan District, following the earlier stages implemented across the rest of the country.

On the ground, teams will meet retailers and sellers to exchange directly with them, identify their needs, and strengthen the marketing of grinding products. This approach reflects DVGR’s aim to remain as close as possible to its network and to turn each point of sale into a genuine sales-performance hub.

The operation also draws on the mobilization of street vendors, who help bring products closer to LONACI’s customers and improve accessibility across different neighborhoods in Abidjan.

More than a simple commercial initiative, “Tir Groupé” is a real on-the-ground campaign. By reinforcing the network’s activity, supporting sellers, and stimulating demand, DVGR aims to create the conditions for sustainable sales growth.

From points of sale to street vendors, LONACI is uniting its efforts around a clear objective: sell more, serve bettors better, and help strengthen the institution’s revenue.