- The newly licensed operator, backed by Noventis SAS, is targeting Ivorian players with sports betting, online casino products and locally integrated Mobile Money payments.
Bet360 has entered Ivory Coast regulated sports betting and online gaming market, adding another operator to the country’s increasingly competitive digital gambling sector. The platform, operated by Noventis SAS, officially launched in Côte d’Ivoire on April 28, 2026, following the issuance of a license by the National Lottery of Côte d’Ivoire (LONACI).
The launch places Bet360 within the country’s domestic regulatory framework as it seeks to establish a presence among local sports betting and online gaming customers. Bet360 has built its offering around sports betting, live betting and casino gaming, with a strong focus on payment methods commonly used by customers in Côte d’Ivoire.
One of Bet360’s key features is its integration of Mobile Money for deposits and withdrawals. The platform supports Orange Money, MTN Money, Moov Money and Wave, allowing customers to use established mobile financial services instead of relying solely on bank cards or third-party payment platforms.
The approach reflects the growing importance of mobile payments within Côte d’Ivoire’s digital economy and gives Bet360 a payment infrastructure tailored to the local market. The operator has also positioned the platform around a mobile-first experience, allowing users to access its betting and gaming services through digital devices.
Bet360 offers betting markets across several major sports, including football, basketball and tennis. Its sportsbook features both pre-match and live betting markets, allowing customers to place wagers while sporting events are underway. The platform also promotes features such as enhanced odds, combination betting and cash-out functionality.
Football forms a major part of the sportsbook, with markets covering international competitions as well as tournaments and leagues relevant to African audiences. Bet360’s arrival adds another locally licensed sportsbook to a market where operators are competing across product variety, mobile accessibility, payment options and customer experience.
Alongside its sportsbook, Bet360 has launched an online casino offering. The casino portfolio includes slots, live casino games, table games and other online gaming products, giving customers access to multiple forms of gaming through a single platform.
By combining sports betting and casino products, the operator is positioning Bet360 to serve different segments of Côte d’Ivoire’s online gaming market rather than focusing exclusively on sports wagering. The casino offering forms part of the company’s wider strategy to establish Bet360 as a multi-product gaming platform.
Bet360’s market entry is built around localization. The platform operates in French, supports locally familiar payment methods and provides access to both sports betting and casino products. The operator also provides responsible gaming information and age restrictions as part of its platform offering.
For a newly licensed operator, a locally adapted customer experience will be an important element of establishing a presence in Côte d’Ivoire’s regulated online gaming market. Bet360’s arrival comes as Côte d’Ivoire continues to develop its regulated online betting and gaming sector.
The launch of another LONACI-licensed operator highlights the growing interest in the country’s digital gaming market, where mobile accessibility, local payment infrastructure and diversified gaming products are becoming increasingly important.
For Noventis SAS, the Bet360 launch provides an entry point into the market with a platform combining sports betting, live wagering, casino gaming and Mobile Money transactions.
As competition develops, operators will need to balance product innovation with regulatory compliance, responsible gaming and services adapted to local customers.
Bet360’s launch marks another development in Côte d’Ivoire’s evolving online gaming landscape, with the newly licensed operator seeking to establish its presence through regulated operations, mobile-focused services and a broad sports and casino offering.
