In a recent announcement, the Nationwide League One (NLO) revealed that it has secured New Year Mega Lottery (NYML) as its official title sponsor. The sponsorship agreement, valued at N964 million, is set to span over a period of four years.
The signing and unveiling ceremony, which took place in Abuja last Thursday, marked the official collaboration between the NLO and NYML. The primary objective of this partnership is to effectively promote and enhance the status of grassroots football in Nigeria, with the ultimate goal of establishing it as a prominent sporting spectacle within the country and across the continent.
Ms. Obiorah Emmanuella, the Head of Corporate Communications at NYML, expressed her company’s delight in connecting with grassroots footballers and their aspirations to empower and nurture their talents for the future.
“We are thrilled to enter into this sponsorship deal with the Nationwide League One (NLO) and engage with a large audience through our brand. Through this collaboration, we are excited to connect with the future generation of football athletes at the grassroots level across Nigeria and assist in their growth,” said Emmanuella.
She further emphasized that NYML’s strong commitment to nurturing and empowering talents, creating opportunities, and satisfying fans within its market were the primary motivations behind aligning with the NLO. By sponsoring the NLO until 2027, New Year Mega Lottery aims to build on its rich history as a leading provider of employment and empowerment through sports and education in Nigeria.
This significant partnership between NYML and the NLO is expected to have a transformative impact on grassroots football in Nigeria, elevating its visibility and appeal both domestically and internationally. As the NLO’s official title sponsor, NYML will play a vital role in shaping the future of Nigerian football by supporting and promoting talent development at the grassroots level.
