The African iGaming Alliance has appointed Peter Kesitilwe as its first Chief Executive Officer. Kesitilwe who previously served as the CEO of the Botswana Gambling Authority.

Founded by betPawa, Betway, 888Africa, and Sportybet, the AIA aims to promote a responsible and well-regulated online betting and gaming industry across Africa. Its mission focuses on advancing fair competition, consumer protection, and sustainable regulatory and tax frameworks that support both growth and responsibility.

“I am deeply honoured to be appointed as the AIA’s first CEO,” said Kesitilwe. “I look forward to collaborating with regulators and policymakers to build a vibrant, sustainable, and competitive industry that upholds the highest standards of responsible gambling and consumer protection.” Board members welcomed Kesitilwe’s appointment:

• Anthony Prissman, Betway Africa: “Peter’s strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent.”
• Dan Thomson, betPawa: “Peter’s appointment reflects the strength of the AIA and our mission to build a vibrant, well-regulated sector throughout Africa.”
• Gregory Parsons, Sportybet: “The AIA was created to support balanced regulation and raise standards for responsible gambling. Peter’s leadership marks the beginning of this journey.”
• Christopher Coyne, 888Africa: “Following a rigorous recruitment process, Peter’s vision for the future of iGaming in Africa stood out. We look forward to working with him and engaging stakeholders to deliver that vision.”

The AIA aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators, and governments to create a transparent, responsible, and commercially sustainable sector.