Betano announces partnership with FIFA, naming the Kaizen Gaming sportsbook brand as a regional sponsor for the Club World Cup. This sponsorship will cover Europe and South America.
The Club World Cup is a global tournament where regional champions from five continents compete for an international title. The 2025 edition will feature prestigious clubs such as Real Madrid, Wydad Casablanca, Seattle Sounders, Al Hilal, Al Ahly, and Auckland City.
Betano Growing Presence in Football
Julio Iglesias Hernando, Betano’s Chief Commercial Officer, expressed enthusiasm about the extended collaboration: “In 2022, we were honored to partner with FIFA for the World Cup. After an incredible tournament in Qatar, we are thrilled to continue as Official Supporters of the Club World Cup in South America and Europe. At Betano, we love football, and partnering with FIFA allows us to connect with millions of fans, offering them a superior and responsible sports betting experience.”
This new agreement builds on Betano’s groundbreaking deal with FIFA last year, which made it the first-ever betting partner of a FIFA World Cup. During the Qatar 2022 tournament, Betano focused on enhancing fan engagement through responsible sports betting initiatives.
Commitment to Responsible Betting
Betano aims to maintain this focus during the Club World Cup by leveraging its proprietary technology to provide a premium and responsible betting experience to football fans worldwide.
