Betclic Group is proud to announce its partnership with local authorities and community associations in Côte d’Ivoire to support a nationwide road safety campaign. The initiative focuses on protecting vulnerable road users particularly motorcycle taxi drivers, who are among the most at risk for road accidents in the country.
Motorcycle taxis, known locally as “moto-taxis,” are a widely used means of transportation in both urban and rural areas. However, their popularity is matched by the dangers their drivers face daily, with high rates of injuries and fatalities due to a lack of protective equipment and limited awareness of road safety practices.
In response to this critical public safety challenge, Betclic collaborated with government agencies and grassroots organizations to implement the campaign in four cities: Bouaké, Daloa, Korhogo, and San Pedro. These cities were identified based on traffic density and accident prevalence, making them strategic locations for the first phase of the campaign.
Commitment to Safety
The campaign involved a series of interactive workshops, public demonstrations, and informational sessions aimed at educating drivers on essential road safety behaviors, including:
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Wearing protective gear such as helmets and reflective vests
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Respecting traffic signals and speed limits
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Defensive driving techniques
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First-aid basics in the event of an accident
As part of its commitment, Betclic distributed hundreds of certified helmets to motorcycle taxi drivers at no cost. This direct action is designed to reduce the risk of head injuries, one of the leading causes of death among moto-taxi drivers involved in crashes. “When local authorities sought partners willing to support this vital initiative, we said yes without hesitation, as a company committed to social responsibility, we believe it’s our duty to contribute to causes that make a tangible difference in people’s lives even outside our core business.” said a spokesperson from Betclic Group.
The success of the campaign is due in large part to the collaborative efforts between Betclic, local governments, traffic safety departments, and community-based organizations. These partnerships ensured that the campaign reached the right audiences and addressed the unique challenges faced in each city. Betclic extends its heartfelt thanks to all local teams, municipal leaders, and association partners whose engagement and expertise were instrumental in bringing this initiative to a reality.
Anticipating Challenges Ahead
This campaign marks a meaningful first step in a broader vision to improve road safety across Côte d’Ivoire. Betclic is currently exploring opportunities to expand its support to additional regions and continue working with stakeholders to make roads safer for everyone.
About Betclic Group
Betclic Group is a leading European digital sports betting company with operations across multiple markets. Committed to innovation, integrity, and community engagement, supporting varieties of social impact initiatives beyond its business focus.
