Betano, a leading online sports betting and gaming brand owned by Kaizen Gaming, has announced a new partnership with the Portuguese Football Federation (Federação Portuguesa de Futebol). Betano will be the title sponsor of the Supertaça Cândido de Oliveira, one of Portugal’s premier football competitions.
Betano has been operating in the Portuguese market for six years and is a key player in the sports betting industry. With a solid global presence in football sponsorship, this partnership further solidifies Betano’s commitment to supporting national football events.
The agreement takes effect immediately, with this year’s edition of the Supertaça, set to take place on July 31 at Estádio Algarve, now named the Supertaça Cândido de Oliveira Betano. The match will feature two of Portugal’s top clubs, Sporting CP and SL Benfica.
Both the FPF and Betano are gearing up to implement various initiatives aimed at enhancing the fan experience on this special day. João Medeiros Cardoso, Director of Marketing and New Business at the FPF, expressed enthusiasm about the partnership, stating:
“We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup. This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands.”
Ricardo Branquinho, Country Manager at Betano Portugal, added:
“We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its Title Sponsor, reinforcing our connection with the Portuguese Football Federation. This partnership symbolizes not only the kick-off of the football season in Portugal but also our commitment to offering fans a premium experience.”
Betano aims to enhance sports sponsorship in Portugal by providing fans with exciting and immersive experiences. This partnership is set to elevate the standard of football entertainment in the country, bringing fans closer to the game they love.
