SportPesa has announced an investment of Ksh 15 million into the 2025 National Sevens Circuit, continuing its title sponsorship of the prestigious event. The competition will now officially be known as the SportPesa National Sevens Circuit.
The announcement was made at a vibrant launch event attended by stakeholders in rugby and sports sponsorship. This sponsorship reinforces the ongoing partnership between SportPesa, the Kenya Rugby Union (KRU), and host clubs nationwide.
At the launch, KRU Chairperson Harriet Okatch expressed gratitude for SportPesa’s support. “Your support couldn’t have come at a better time,” Okatch said. “This circuit marks the beginning of our journey to qualify both our men and women team for HSBC Tier 1 status next year. We are more confident than ever that Kenya will rise again on the global stage.” In addition to SportPesa’s title sponsorship, Kenya Breweries Limited (KBL), through its flagship brand Tusker, will remain the official alcoholic beverage and entertainment partner.
Christine Kariuki, KBL’s Head of Mainstream Beer, emphasized Tusker’s commitment to creating memorable experiences. “Rugby is a sport that brings Kenyans together, and that spirit of community is at the heart of our brand,” she said. “We’re proud to continue supporting the National Sevens Circuit in 2025. It’s more than sponsorship; it’s about creating great moments through sport, music, and responsible celebrations.”
Leading sports betting and entertainment company SportPesa has officially announced a Ksh 15 million sponsorship package for the 2025 National Sevens Circuit, retaining its title sponsorship for the third consecutive year. This significant investment is strategically allocated to provide comprehensive support across all facets of the tournament, which will run from July to September 2025, featuring six competitive legs across the country.
Breakdown of the Ksh 15 million Investment
-
Ksh 3 million – Direct support to the six host clubs
-
Ksh 6 million – Live stream production to ensure visibility and fan engagement
-
Ksh 2.3 million – Prize money for individual leg winners and overall champions
-
Ksh 3 million – Support and administrative costs for efficient tournament management
-
Ksh 700,000 – Production of official merchandise for participating teams and the working secretariat
This structured allocation aims to enhance the professionalism of the tournament, support grassroots development, and expand the visibility of Kenyan rugby at national and international levels.
Prize Money Details
Per Tournament (Each Leg)
Division One
-
Winner: Ksh 100,000
-
Runner-up: Ksh 50,000
-
Third Place: Ksh 25,000
Division Two
-
Winner: Ksh 50,000
Women’s Competition
-
Winner: Ksh 70,000
-
Runner-up: Ksh 30,000
Overall Circuit Winners
-
Overall, Winner: Ksh 300,000
-
Runner-up: Ksh 150,000
-
Third Place: Ksh 100,000
This prize structure is designed to encourage high-level competition and reward outstanding performances across all categories.
Nurturing Local Talent and Community
Willis Ojwang, representing SportPesa, highlighted the company’s mission to nurture local talent and support Kenya’s sports ecosystem. “Our commitment to the growth of local sports is unwavering,” he said. “The National Sevens Circuit has helped identify new talent for three consecutive years, contributing to Kenya’s recent successes, including winning the Africa 7s Championship and qualifying for the Olympics.”
Nekesa Were, Honorary Secretary of Kenya Harlequins, emphasized the importance of ongoing partnerships. “For many host clubs, the Sevens Circuit funds our teams when the Fifteens league starts,” she noted. “We urge more partners to support the game, as it relies on collective effort.” She also highlighted the need for increased investment in women’s rugby, encouraging clubs to nurture their women’s teams for long-term sustainability.
2025 SportPesa National Sevens Circuit Calendar
- Driftwood 7s: July 26-27
- Prinsloo 7s: August 2-3
- Christie 7s: August 16-17
- Embu 7s: August 23-24
- Kabeberi 7s: September 6-7
- Dala 7s: September 13-14
The circuit promises thrilling rugby action, vibrant fan experiences, and a platform for local clubs and players to shine on both national and international stages.
Conclusion
The 2025 SportPesa National Sevens Circuit is not just a competition; it celebrates Kenyan talent, community, and resilience and also promises a thrilling showcase of Kenya’s best rugby talent, while offering meaningful financial rewards and institutional support to players, clubs, and tournament organizers. The circuit begins on July 26–27 in Mombasa with the Driftwood 7s, culminating in the Dala 7s on September 13–14 in Kisumu. With robust backing from SportPesa and Tusker, along with the dedication of KRU and host clubs, the future of rugby sevens in Kenya looks brighter than ever.
[…] SportPesa Invest Ksh15M Deal for Sevens Circuit 2025 […]