José Mourinho Joins SportyBet as New Brand Amdassodor

SportyBet, one of the fastest growing platforms in sports betting and online gaming, is proud to announce football icon José Mourinho as its new brand ambassador. This partnership marks a significant milestone in the company’s strategic push to become a dominant player in the global sports entertainment landscape, with a particular focus on the Brazilian and Mexican markets.

Currently the head coach of Turkish powerhouse Fenerbahçe, José Mourinho brings an unparalleled legacy in football management. Known worldwide as “The Special One,” Mourinho has led some of the most prestigious clubs in Europe including Chelsea, Real Madrid, Manchester United, Inter Milan, and FC Porto, to domestic and international glory. With a reputation built on excellence, resilience, and tactical brilliance, Mourinho is a symbol of trust and high-performance qualities that perfectly reflect the core values of SportyBet.

Why Mourinho?

Mourinho is more than just a football coach, he is a global personality with a magnetic appeal to fans and sports enthusiasts around the world. His commitment to winning, his strategic mind, and his charismatic presence have made him a household name far beyond football circles. By aligning with Mourinho will also be committed to providing a high-quality, secure, and thrilling experience to its users just as Mourinho has consistently delivered top-tier performances on the pitch.

The announcement of Mourinho as brand ambassador marks the beginning of a major campaign being developed by SportyBet in Brazil. This initiative aims to solidify the brand’s status as the leading choice for sports betting and entertainment in the country, while also strengthening its recent expansion into the Mexican market.

A Strategic Partnership for Growth

Miguel Puche, Global Brand Director of Sporty Group, shared his enthusiasm about the partnership; “It’s an honor to welcome ‘The Special One’ to the SportyBet team in Brazil and Mexico. José Mourinho is the perfect profile to represent our brand, and I am confident he will embody the values of the entire Sporty Group with excellence. His career speaks for itself, and with his deep knowledge of the sports world, we believe he is the ideal choice to enhance SportyBet’s presence in the region and foster a sense of community among our users.”

This collaboration kicks off a high-profile marketing campaign in Brazil and is expected to be a central pillar of SportyBet’s brand strategy in Latin America. With Mourinho at the forefront, the initiative aims to cement SportyBet’s position as the premier destination for sports betting and digital entertainment in Brazil, while simultaneously reinforcing the brand’s growing footprint in Mexico.

About Sporty Group

Sporty Group is a global, consumer-focused sports and entertainment technology company that delivers cutting edge experiences across multiple platforms. Operating in over 40 countries, the company serves millions of daily active users through a portfolio of dynamic brands. With innovation hubs on four continents, Sporty Group is at the forefront of the live sports betting and gaming revolution, offering premium content, real-time interaction, and secure platforms tailored to local markets. With this bold partnership and a campaign poised to resonate deeply with football fans, SportyBet is not just making a statement, it is shaping the future of sports betting in Latin America and beyond.