The National Lottery of Côte d’Ivoire (LONACI) has introduced official staff attire featuring the company’s colours, in an initiative aimed at strengthening corporate identity, promoting team cohesion and reinforcing employees’ sense of belonging.

The initiative was officially launched on November 9, 2026, with employees wearing the company’s colours across its offices, headquarters, sales outlets and dedicated gaming rooms.

Organized by LONACI’s Sales and Network Management Department (DVGR), under the leadership of Pierre Alain Kouassi, the initiative is intended to give a more visible expression to the company’s visual identity while promoting a consistent and professional image among customers and business partners.

Beyond the introduction of uniforms, the initiative is designed to encourage a shared sense of purpose and collective responsibility among employees. By wearing the same colours, staff members are expected to demonstrate their connection to the organization and its corporate values.

Agui Rita Nadine, Head of Project Reporting and Development, described the official dress initiative as an important milestone in LONACI’s ongoing development.

She noted that the company had been pursuing a transformation agenda under the leadership of Managing Director Dramane Coulibaly, with the ambition of strengthening LONACI’s position as a reference institution.

According to Nadine, the new dress initiative also forms part of wider efforts to improve the company’s commercial network, particularly by creating a warmer reception environment and enhancing customer service for players, dealers and distributors.

The initiative aligns with LONACI’s commitment to continuous improvement under its ISO 9001:2015 certification, which provides a framework for quality management and service delivery.

Through the introduction of official staff attire, LONACI aims to reinforce its corporate image while building a stronger organizational culture centered on shared values, professionalism and customer satisfaction.