Logifuture has partnered with Betika, Kenya’s leading gaming operator, to launch Zoom, its premier 24/7 virtual football offering, in the Kenyan market. The launch marks Zoom’s first entry into Kenya and reflects Betika’s commitment to delivering innovative entertainment experiences to its players.

Zoom is delivered through Sportradar’s OneFeed platform, with a simple technical integration that required minimal development effort. This streamlined setup enabled a quick rollout and significantly reduced the time to market.

Zoom delivers a continuous stream of virtual football matches, generating more than 130,000 events each month from the world’s most popular leagues. Using advanced random number generation (RNG) technology and highly realistic match simulations, Zoom keeps the sportsbook running around the clock—during evenings, weekends, and times when traditional live sports are limited.

A key feature is the ability for users to combine virtual and real football wagers on the same betting slip. This creates a seamless betting experience that increases player engagement without disrupting the core sportsbook proposition. Operators using Zoom have reported sportsbook revenue increases of up to 30%, highlighting its strong commercial value.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Betika sets the benchmark for operators in Kenya, making them the ideal partner for us. Their players expect fresh ideas, top-quality content, and a seamless experience—exactly what Zoom is built to deliver. This collaboration is a major step forward for us across Africa, and we look forward to expanding with Betika as we roll out new tournaments and additional sports throughout 2026.”