The Professional Fighters League (PFL) has announced a strategic agreement with Sportradar to enhance global betting data and streaming rights. This collaboration marks a significant evolution in how fans engage with the excitement of PFL events. Under this exclusive agreement, Sportradar becomes a foundational element of the PFL’s global betting and gaming strategy.

The partnership covers the entire betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences. Together, PFL and Sportradar aim to deliver one of the most advanced and integrated betting ecosystems in professional mixed martial arts. By distributing PFL betting and audiovisual content to Sportradar’s global network of 800 sportsbook operators, the league can engage a wider audience and open new revenue-generating opportunities.

Sportradar’s access to official PFL data will fuel a comprehensive range of in-play betting markets, including innovative next-generation solutions like the League’s first official real-time betting product, which unlocks live wagering opportunities during fights.

Additionally, Sportradar will distribute the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network. This initiative allows operators to offer live PFL fights within regulated environments, increasing the league’s visibility and enhancing betting engagement across global markets.

PFL CEO John Martin stated, “Partnering with Sportradar enables the PFL to deliver a best-in-class betting product that matches our league’s scale, professionalism, and global ambition. From live streaming and official data to in-play betting and fan engagement tools, this partnership greatly strengthens our commercial offering and supports long-term growth as we expand our global event calendar.”

Moritz Gloeckler, EVP of Rights and Strategic Projects at Sportradar, added, “The PFL is one of the most dynamic and fastest-growing sports leagues in the world. Sportradar is well-positioned to help the League capture fan interest. We are pleased to collaborate on innovative solutions that drive engagement and transform the fan experience.”

Strategically, this partnership supports revenue growth, increases betting activity and global handle, and enhances fan engagement through immersive, real-time experiences. It plays a vital role in expanding the PFL’s audience and commercial footprint as it heads into 2026 and beyond.