BetMakers Technology Group (ASX: BET) is excited to announce an expanded partnership with Sports Information Services (SIS), a leading global supplier of 24/7 live horse racing and betting content. Under this new agreement, BetMakers will manage all pricing data for SIS’s racing content and will become an official reseller of SIS’s global racing portfolio.
This collaboration combines two industry leaders in racing technology and content distribution, providing operators with a comprehensive, data-driven wagering solution that enhances efficiency, market reach, and customer engagement.
“SIS has built one of the most respected portfolios of global racing content, and we’re thrilled to strengthen our partnership,” said Jake Henson, CEO of BetMakers. “By merging SIS’s global racing coverage with our industry-leading pricing models and technology, we’re creating a more seamless and scalable solution for operators worldwide.”
As part of the new partnership, BetMakers’ Racelab pricing models and automated Price Manager tools will support SIS’s global racing product. This will enable consistent, accurate, and market-aligned odds for thousands of races each week. Additionally, as an official reseller, BetMakers will distribute SIS’s live racing content to its extensive network of international wagering partners.
The comprehensive SIS racing portfolio features over 60,000 horse and greyhound racing events from more than 170 racecourses and tracks across six continents.
Paul Witten, Managing Director, EMEA at SIS, stated, “BetMakers’ expertise in racing technology and pricing solutions makes them a natural partner for SIS. This collaboration ensures our customers receive the most advanced, reliable, and competitively priced racing product available.”
Together, BetMakers and SIS are redefining how premium racing content and pricing solutions are delivered to the global wagering industry, benefiting both operators and punters with greater consistency, transparency, and innovation.
About SIS
SIS (Sports Information Services) has been a leader in live pictures and data delivery to the global betting industry for over 35 years. With a rich history of creating and distributing betting events for horse and greyhound racing, SIS has successfully evolved to meet the changing needs of operators. Their offerings now include event-based esports contests and live draws, produced from purpose-built studios in the UK, as part of a comprehensive 24/7 content service.
SIS delivers its products to over 400 retail and online customers in more than 50 countries, 365 days a year. In addition to 60,000 annual horse and greyhound racing events, SIS produces over 225,000 esports contests through its market-leading Competitive Gaming product. Their eSoccer and eBasketball content runs across 10 concurrent streams, all backed by industry-leading integrity standards (ESIC Gold Standards).
SIS also provides over 330,000 live number draws annually, including its famous 49’s Original Live Draw, along with variants like 39’s and Fast 15’s.
