Betsson Africa has launched its iGaming platform in Cameroon following the integration of turnkey technology from EveryMatrix. The rollout comes after a competitive tender process, with EveryMatrix selected to provide a comprehensive suite of iGaming solutions.

These include casino and sportsbook integration, player account management, payments, affiliate systems, and front-end development. The platform is designed to support local operations within a regulated framework while allowing for future scalability.

This integration brings together the key components required for modern iGaming operations, reflecting a broader industry shift toward turnkey platforms. These all-in-one systems combine product, infrastructure, and compliance capabilities, making them increasingly attractive to operators entering or expanding in emerging markets where speed and regulatory alignment are critical.

For Betsson Africa, the Cameroon launch marks another step in its regional expansion strategy. The platform will support both casino and sports betting activities. The operator is part of the wider Betsson AB group, which continues to focus on growth in regulated and emerging markets.

EveryMatrix noted that its platform is built to handle growing volumes and operational complexity, with a strong emphasis on integration flexibility and continuous development. The company has also reported increasing demand for its technology from leading iGaming operators and lottery brands across multiple jurisdictions.

The launch highlights ongoing investment in iGaming infrastructure across Africa, as operators and technology providers deploy integrated platforms to support growth, ensure compliance, and deliver products in evolving regulatory environments.

Ebbe Groes, Group Co-CEO and Co-founder of EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent. Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, added: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory expertise, and ability to support a structured and controlled rollout.”