FC Barcelona and global online gambling brand 1XBET have announced a five-year extension of their prestigious partnership. The renewed deal will see 1XBET continue as a Global Partner and Official Betting Partner of the football powerhouse until June 2029.
The extended partnership reflects 1XBET’s unwavering faith in the global appeal and commercial value of the FC Barcelona brand. The Catalan club, known for its storied history and worldwide fanbase, remains committed to building its portfolio of consolidated and fruitful partnerships, with 1XBET being a key part of that strategy.
“The renewal of the agreement with 1XBET is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere,” said Juli Guiu, Vice-President of the FC Barcelona Marketing Area. “Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”
Under the terms of the renewed deal, 1XBET will enjoy prominent exposure across FC Barcelona’s diverse international digital advertising assets. Additionally, the partnership will provide the online gambling brand with access to the club’s men’s, women’s, and indoor sports teams, as well as the exclusive opportunity to collaborate with Barça Legends on promotional content.
“We are delighted to continue our partnership with one of the world’s most famous sports brands,” said Alex Sommers, spokesman of 1XBET. “In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track.”
About 1xBet
1XBET, a well-established company with 17 years of experience in the betting and gambling industry, boasts an impressive portfolio of international sports partnerships, including deals with Paris Saint-Germain, LOSC Lille, and the Confederation of African Football, among others.
