Telecom giant Globacom Nigeria has launched a new nationwide lottery promotion called Glo Play Up, offering subscribers a simple and affordable way to win multi-million naira prizes each week. The initiative, which began on November 5, 2025, reflects the company’s commitment to blending digital innovation with customer engagement.
Through the Glo Play Up platform, subscribers can select a single digit between 0 and 9 for a chance to win substantial cash rewards. Participation is open to all Glo users, who can enter by dialing *400# or sending an SMS with their chosen number to 400. No mobile app or internet connection is required. Each entry costs ₦100, and players can participate as many times as they wish.
Globacom has announced that draws will take place every Friday, with the first live draw happening on November 7, 2025, at the company’s headquarters, Mike Adenuga Towers, in Lagos. Ten lucky subscribers who correctly predicted the winning number will each receive ₦1 million (€597), credited directly to their MoneyMaster Wallets, which is Globacom’s digital payment platform.
Additionally, at the end of each month, one lucky participant will win a grand prize of ₦10 million (€6,032). To keep the excitement alive, players whose selected number is just one digit away from the drawn number will automatically receive a ₦500 airtime consolation prize each Friday. In a statement about the launch, Globacom described Glo Play Up as more than just a game, emphasizing its role as a platform for Nigerians to “dream big and experience life-changing moments of joy.”
“We understand the optimism and adventurous spirit of Nigerians,” a Globacom spokesperson said. “People love to play, dream, and hope for that one big win. Glo Play Up is our way of making that dream more accessible, easy to play, affordable, and truly rewarding.”
Founded in 2003, Globacom has established itself as a proudly Nigerian brand, deeply involved in national development, entertainment sponsorships, and community empowerment programs. The introduction of Glo Play Up builds on this tradition, merging the country’s growing enthusiasm for digital gaming and mobile lotteries with Glo’s expanding fintech ecosystem.
Nigeria’s lottery and promotional gaming sector has been steadily growing in recent years, fueled by mobile technology and increasing consumer interest in affordable, quick-win games. With Glo Play Up, Globacom enters a competitive space dominated by telecom-based lotteries and mobile raffles, leveraging its large subscriber base and integrated mobile money platform to stand out.
As the weekly draws continue every Friday, Glo Play Up is expected to attract wide participation across the country, turning routine mobile interactions into opportunities for subscribers to win, connect, and celebrate with one of Nigeria’s most recognizable brands.
