LONACI strengthens its approach to commercial performance

The National Lottery of Côte d’Ivoire (LONACI) has intensified efforts to improve its commercial performance through a decentralized consultation.

A training session was held in Yamoussoukro on October 24, 2026, to support this initiative.

Organized through LONACI’s Directorate for Sales and Network Management (DVGR), the initiative brought together concessionaires and activity coordinators to strengthen their capabilities and address operational challenges in order to support broader strategic goals and ensure consistent service quality across regions.

Additionally, it sought to identify bottlenecks, share best practices, and promote coordination among partners to optimize distribution performance. By aligning processes, training staff, and standardizing procedures, the effort expected to reduce delays and increase reliability for players and retailers alike.

The meeting forms part of a broader program of consultations across the country’s 15 zones and Abidjan. Additionally, the program aims to strengthen engagement with commercial partners.

Moreover, it addresses local market needs and aligns network activities with LONACI’s sales objectives.

Participants included Khalil Coulibaly, supervisor for the interior.

Additionally, Ganda Djatou, supervisory support manager, was also listed.

Moreover, Sanogo Lassina, head of indoor game rooms, joined with the head and deputy head of the Yamoussoukro zone.

The program was divided into two sessions. Additionally, the first focused on training concessionaires operating in Yamoussoukro, Toumodi, Didiévi, Tiébissou and Djékanou.

Discussions examined the realities of concessionaires’ day-to-day operations. They identified the challenges concessionaires face and possible solutions to boost performance. These insights help planners adjust strategies and align resources to reduce delays and cut costs. The findings also point to training and process changes that raise efficiency.

Furthermore, the session highlighted the importance of an efficient distribution network. It stressed improving product availability and responsiveness to customer needs. This focus supports steady sales and stronger partnerships across the value chain. Additionally, real-time data on stock and deliveries enables faster decisions and better forecasting.

Additionally, LONACI aims to equip its concessionaires with the knowledge and support they need.

This helps improve their contribution to the company’s sales targets.

It also enables them to take advantage of growth opportunities in local markets.

The second session focused on strengthening the skills of activity coordinators. Additionally, it addressed how coordinators monitor commercial operations. Together, the module outlined practical steps for ongoing performance reviews. This alignment helps ensure consistent practice across sites. It also clarifies accountability roles.

Moreover, it covered supporting network partners to align efforts. It also emphasized tracking progress toward established targets. Additionally, the session highlighted examples of successful implementation. Participants left with a clearer path for applying these practices. Overall, the emphasis was practical and measurable.

The discussions aimed to improve coordination among stakeholders. To that end, they clarified roles and responsibilities, aligning objectives across groups. This broadened participation helped set shared expectations. It also fostered trust among teams. Overall, the effort aimed for smoother collaboration.

Moreover, they sought to promote greater consistency in the implementation of commercial activities across the network. This included standardizing processes and improving oversight for each region. These steps aimed to reduce divergence and ensure fair practices. They discussed metrics to track progress.

Beyond capacity building, the consultation provided opportunities for LONACI to exchange experiences with its commercial partners and discuss shared challenges. Participants could raise operational concerns openly, compare approaches, and identify practical steps for improvement. This collaborative tone reinforced the exchange and set the stage for deeper collaboration.

The dialogue also helped improve their understanding of the company’s commercial priorities and how partners can align their efforts. As a result, the group identified key focal areas and next steps to support mutual growth. Ultimately, the session strengthened trust and clarified roles for ongoing collaboration.

The initiative reflects LONACI’s continued focus on strengthening relationships with its distribution partners and improving field-level coordination.

Additionally, it forms part of the broader commercial development strategy, guiding execution and collaboration across channels to optimize reach and performance.