PariPesa has named African football icon Yaya Touré as its new brand ambassador for the African market, enhancing the operator’s presence across the continent.

This partnership aligns PariPesa with one of Africa’s most celebrated footballers. Touré, a four-time African Footballer of the Year and former midfielder for Manchester City and Barcelona, is considered one of the greatest African players of his generation.

The collaboration reflects shared values of ambition, confidence, and a winning mindset, aiming to inspire players throughout Africa. This deal follows PariPesa’s ongoing partnership with Olympique Lyonnais as the operator continues to expand its sports marketing strategy by leveraging high-profile football talent.

PariPesa stated, “This is more than a sponsorship; it is a partnership built around excellence and a passion for sport,” emphasizing that the agreement will bring the brand closer to football fans in key African markets.

In the coming months, PariPesa will launch a series of marketing activations, campaigns, and exclusive promotions featuring Touré, including digital content and fan engagement initiatives across social media.