The SBC Summit is set to return to Lisbon, showcasing its largest edition yet with 30,000 delegates and achieving 20% year-on-year growth. This year, the event will introduce fresh features aimed at addressing urgent industry priorities, alongside a renewed focus on hospitality.

With attendees from over 130 countries, the summit will have its most international scope to date. It will introduce stages on Global and Emerging Markets and regionally focused networking spaces to highlight opportunities across Africa, Latin America, Asia, Europe, the Middle East, and North America.

Agenda highlights include keynotes from Gary Vaynerchuk, Randi Zuckerberg, and a lineup of sporting icons, as well as the launch of Tech Academies offering hands-on learning in AI, blockchain, gamification, and marketing. 

The expo floor, conveniently organized into themed zones, will feature 700 exhibitors spanning 135,000 square meters. It will also include lounges, interactive showcases, and nine Food Festival areas offering over 40 options. Notable exhibitors include 1xBet, Altenar, Amusnet, Clever Advertising, Digitain, EveryMatrix, GR8 Tech, iGP, Kaizen Gaming, Optimove, PayFuture, Smartsoft, Soft2Bet, and Stake.

Adding to the excitement, the show floor will host celebrity appearances from award-winning artist Jordan Dawson, Portuguese actress and influencer Margarida Corceiro, and international footballers such as Cafu, Marco Materazzi, Claude Makélélé, and Marek Hamšík.

Rasmus Sojmark, CEO and Founder of SBC, stated, “We are looking forward to SBC Summit returning to Lisbon. Last year was a huge success and taught us valuable lessons about what truly connects with delegates. This year, we are focusing on the topics that matter most, from new stages covering global and emerging markets to dedicated academies on AI and marketing. Plus, we have some superstar appearances to add that iconic SBC flair.”

On the educational front, the six-stage conference programme, which now includes the new Global and Emerging Markets stages, will bring together over 550 industry experts, with 44% being C-level executives. Topics will include Affiliation and player protection, while the revamped technology stage will focus on martech and payments, complementing the offerings at the Payment Expert Summit.

The Super Stage will return at the MEO Arena, showcasing inspirational talks from sports legends like Oleksandr Usyk, Rubens Barrichello, and football icons from the Legends Charity Game, including Kaká, Edwin van der Sar, Roberto Carlos, Michael Owen, and Petr Čech.

Attendees will also have the chance to engage in a ‘Super CEO Panel’ featuring industry leaders such as Daniel Taylor (CEO International, Flutter International), Neal Menashe (CEO, Super Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group), and Simon Lidzén (CEO & Co-founder, Fast Track).

The MEO Arena will transform into a celebration venue, hosting two industry award ceremonies. On September 17, the inaugural Affiliate Leaders Awards will honor brands driving innovation in the affiliate sector. The following evening, the industry will gather for the 12th edition of the SBC Awards, hosted by renowned goalkeeper Peter Schmeichel, recognizing the achievements of global operators and suppliers across payments, marketing, platform provision, and data.

The Affiliate Leaders Awards will anchor the expanded Affiliate Leaders Summit, which this year runs across all three days and features a 40% larger show floor, bringing together the industry’s leading affiliates and operator affiliate programs under one roof.

To conclude the week, delegates will gather for theINFINITY Lisbon Closing party at the MEO Arena, featuring headline performances from EDM icons ALOK and Timmy Trumpet, ensuring the Summit wraps up on a high note.

Ahead of the main event, SBC will host the Legends Charity Game on September 15, where Portugal Legends will face World Legends in a match aimed at raising over €1 million for local and international charities.

Other standout features of the SBC Summit include:

• Airport Registration: Collect your event badge upon arrival at Humberto Delgado Airport (September 14–17) for seamless entry.
• SBC Connect app: A dedicated event app to network with attendees, book meetings, view the agenda, and bookmark key sessions.
• SBC Summit Opening Party: Celebrate the start of the summit at Urban Beach with DJ sets from world-class artists Joel Corry and Imanbek (VIP pass holders only).
• Media Headquarters: Uniting leading media publications, offering brands opportunities to boost visibility through interviews, press conferences, and podcasts.
• Masterclasses: Participate in expert-led masterclasses on sportsbook trading, designing engaging slot machines and Ukrainian regulation. 
• First Pitch Competition: Watch five startups pitch their products for a prize package worth over €90,000.
• Numerous daytime & evening networking events.

Rasmus Sojmark added, “SBC Summit 2025 wouldn’t be possible without the incredible support of the industry. To our sponsors, exhibitors, speakers, and attendees, thank you for helping us bring to life what has truly become the greatest show in gaming.”

VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.

Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.

Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.

Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.

Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass by Simply applying.