HomeGamingSportyBet and BETER Forge Strategic Partnership to Enhance Betting Experience

SportyBet and BETER Forge Strategic Partnership to Enhance Betting Experience

SportyBet, a leading sports betting platform, has partnered with BETER, a pioneer in esports and sports content. This partnership grants SportyBet’s players access to BETER’s in-house Setka Cup table tennis and ESportsBattle tournaments, including eFootball and eBasketball, with eHockey and CS2 to follow.

BETER, known for arranging over 45,000 monthly events across eight esports and sports disciplines, offers an unparalleled betting experience. This experience combines 24/7 streaming, real-time data, and odds with a sustained 7.5%+ margin retention, ensuring the best value for operators and their players.

SportyBet, already a Tier 1 operator across Africa with ambitious growth plans in Latin America, marks BETER’s first deal with a Tier 1 operator in Africa. This partnership signifies a strong collaboration between both companies to provide players with 24/7 fast-paced content and round-the-clock support.

“We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators,” said Gal Ehrlich, CEO of BETER. “Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise, and BETER is here to meet and exceed bettor expectations.”

Chuck Robinson, CRO at BETER, added, “Our fast-paced sports and esports content offers the rapid action that players are seeking. By working with us, SportyBet can access even more of our next-gen content, allowing it to provide a superior experience to its players and further establish itself as a leading operator in the region.”

Gregory Parsons, VP of Business Development at Sporty Group, echoed these sentiments. “We believe in offering our users engaging and relevant content. Considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally. Our players seek a round-the-clock betting experience, and BETER’s fast sports and esports content is the ideal solution for us.”

About Sporty Group

Sporty Group is a consumer internet and technology business serving millions of daily active users across the globe. The company’s success lies in discovering intelligent and energetic people who are passionate about their products and serving their users.


BETER is a pioneer in providing esports and sports content, arranging over 45,000 monthly events across eight disciplines. The company is committed to providing a high-quality betting experience that meets and exceeds bettor expectations.

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