Sunbet, the digital arm of Sun International, has renewed its long-standing platform partnership with Bede Gaming following a period of continued digital growth for the South African sports betting brand.

The renewal follows Sun International’s first-half 2026 financial update, which reported a 36% year-on-year increase in Sunbet’s revenue and a 43% rise in overall iGaming gross gaming revenue (GGR).

The agreement extends a partnership that has lasted nearly a decade. During this period, Sunbet has expanded into Botswana and Namibia using Bede’s internationally configurable platform, allowing the brand to support its operations across three markets.

“We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results,” said Simon Gregory, Sunbet Chief Executive Officer. “Bede has continued to support our ambitions and digital growth year after year, with commendable collaboration and pro-activity at all levels of the business. We have a lot to celebrate together, and a lot of exciting work in our road-map ahead.”

Bede Gaming said its partnership with Sunbet has involved ongoing product development and integrations with key technology providers, including sportsbook provider Kambi and customer relationship management (CRM) platform Xtremepush.

“We are very proud of the relationship we have continued to grow and foster with Sunbet,” said Kirsty Stewart, Bede’s Chief.

Legal and Client Success Officer. “It’s been rewarding to witness the incredible success that our partner has experienced during our time working together.”