EGT Digital has strengthened its presence in Africa through a new partnership with SportPesa, a major betting and gaming brand on the continent. As part of the collaboration, EGT Digital’s in-house casino games have been added to the SportPesa platform, giving customers access to a wider range of gaming content.
Founded in Nairobi in 2014, SportPesa operates in Kenya, Tanzania and South Africa. The partnership combines its experience across African markets with EGT Digital’s growing casino portfolio, which features a range of gameplay styles and mechanics.
Zsuzsanna Zeibig, EGT’s general manager for Africa, said:
“SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers. This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further.”
Adam Beighton, SportPesa’s director of commercial operations, said the new content would give customers more choice and enhance their gaming experience.
“As a business founded on digital innovation, this collaboration takes us back to our roots while helping us build for the future,” he said. “EGT Digital’s high-quality, cutting-edge games are an excellent fit for our platform, and we look forward to working together as SportPesa continues to take Africa’s gaming experience to the next level.”
SportPesa has been active in African gaming for more than a decade. It was the first digital betting company in Kenya and initially offered betting services through SMS and USSD. Its current range includes sports and live betting, casino games, jackpots and other digital gaming products.
The company also supports grassroots and professional sports initiatives across Africa. EGT Digital said SportPesa’s local market knowledge, customer reach and digital focus make it a valuable partner as the company grows across the continent. The partnership forms part of EGT Digital’s international growth strategy, which focuses on working with established operators to bring its in-house gaming portfolio to regulated markets worldwide.
